For High Tech Companies

One system to run every route to market

Bring every partner type together in one platform. Scale partner-led growth without adding operational complexity.

Unify every partner type in one system
Automate onboarding, enablement and deal workflows
Connect partner deals to your CRM for clearer revenue visibility

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Trusted by the brands shaping high tech

The Problem:

More partner channels shouldn’t mean more complexity

Every route to market brings different onboarding requirements, deal workflows, incentives and reporting needs. When those processes sit in disconnected systems, teams lose visibility, partners face inconsistent experiences and growth creates more operational work.

Impartner brings these partner motions together, helping teams streamline operations, improve visibility into partner contribution and scale programs without adding unnecessary complexity.

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The Solution:

Manage every partner motion in one platform

Impartner brings partner management, deal workflows and program operations together in one platform, giving partners one place to work and your team visibility across the entire ecosystem.

Track partner revenue. See registered deals and partner-sourced and influenced revenue through to close.
Connect your CRM. Sync partner and deal data with Salesforce, Microsoft Dynamics or HubSpot.
Automate workflows. Adapt processes with Orchestration Studio, without relying on developer time for every change.
Enforce program compliance. Apply consistent rules across partner tiers and program types.

Scale your partner program without building every workflow yourself
Custom-built tools can support an early-stage partner program, but maintaining them becomes more demanding as partner types, processes and CRM requirements evolve. Impartner provides configurable workflows and support for custom objects, helping your team adapt program operations while reducing dependence on bespoke development.

Scale marketplace revenue without scaling manual deal operations

Hyperscaler marketplaces create new opportunities for technology companies to co-sell and transact through AWS, Microsoft Azure and Google Cloud. But deal validation, reseller authorization and private-offer processes can introduce manual work and slow execution.
HyperscalerGTM helps automate marketplace deal workflows, including validation, private offers, and reseller authorization. With program rules and eligibility requirements built into the process, teams can maintain governance while reducing manual coordination.
Connect your co-sell workflows with AWS ACE and Microsoft Partner Center, to help marketplace activity aligned with your wider partner program.

One platform for every High-Tech partner type

Each partner type has different commercial needs. Impartner brings them together in one platform, with workflows and experiences that support every route to market.

Resellers & VARs:

Sell and bundle your product with their own services.

Distributors:

Extend your reach through networks of resellers and MSPs, often across multiple tiers.

MSPs & MSSPs:

Deliver your technology as a managed service, often through recurring subscriptions or consumption-based models.

Technology, Consulting & Integration Partners:

Build integrations, extensions or complimentary solutions around your platform and to extend for enterprise customers.

Referral Partners:

Introduce prospects and influence opportunities without transacting directly.

Hyperscaler Co-Sell Partners:

Coordinate opportunities and marketplace transactions through AWS, Microsoft Azure, and Google Cloud.

One partner journey. Every route to market.

From recruitment and onboarding to enablement, deal management and performance measurement, Impartner supports the full partner journey in one platform. Give each partner type the processes and resources it needs while maintaining a consistent view of program performance.

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Partner Journey

Recruit

Partner Identification
Marketing Automation

Enroll

Partner Application
Terms Management

Onboard

Activation
Journey Orchestration
Marketplace

Engage & Communicate

News on Demand
Personalized Alerts

Train & Enable

Personalized Training & Certification

Tech Stack Integration

Orchestration Studio

Propensity to Buy

Model Creation
Scoring
Targeted Engagement

Generate Demand

Through Channel MarketingAutomation (TCMA)
Marketing Development Funds (MDF)
Partner Marketplace
Referral Management

Manage Pipeline

Lead Distribution
Deal Registration

Co-Sell

Access to New Customers
Increased Revenue
Shorter Sales Cycles

Sell & Transact

Quote Management (CPQ)
Marketplace Transactions
Asset Library
Co-branded Collateral

Motivate & Reward

Program Compliance
Rewards Management

Plan & Optimize

Business Planning
Aimi Sales Coach

Measure

Analytics StudioReporting & Insights

See how Impartner can work for your ecosystem

Request a personalized demo to explore how Impartner can help you manage reseller, distributor, MSP, systems integrator, technology and hyperscaler partner programs in one platform, with clearer deal visibility and less manual administration.

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