Built for the partner program of tomorrow

Start with the partner motions you need today. Add distributors, new regions, cloud marketplaces and more complex programs without replacing your PRM.

AWS, Microsoft Azure and Google Cloud marketplaces
Salesforce, Microsoft Dynamics and HubSpot sync
Running partner ecosystems of 12,000+ partners

See Impartner and EULER side by side

Book a demo built around where your partner program is today and where it’s headed.

Trusted by leading partner ecosystems worldwide

Rated highly by our customers

4/8 on G2 | 560+ verified reviews

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Why growing partner programs choose Impartner over EULER

The platform that launches your first partner program isn’t always the one that can run your fifth region, your first distributor or your next marketplace listing. Impartner is built for all of the above.

Go beyond a single marketplace. Sell and transact on AWS, Microsoft Azure and Google Cloud, with private offers and reseller authorizations automated through HyperscalerGTM.
Ready for distribution. Manage distributors and the resellers they serve within one platform, with reporting that rolls across both role-based permissions at every level.
Partners quote on their own. Impartner CPQ lets partners configure, price and quote within the rules you set, so partners can move deals forward without relying on your sales team for every quote.

%

Increase in partner-sourced revenue

$2.4M

Net business value over
3 years

%

Increase in partner engagement

Built for every partner motion you’ll add

Onboarding &
Enablement:

Give every partner a path built around their type, tier, and region, with training and certifications that guide them to the next step.

Deals & Quoting:

Partners register deals with AI sales guidance, pick up leads and build quotes in Impartner CPQ, while deal and pipeline data stay in sync with your CRM.

Partner Marketing:

Give partners ready to launch campaigns, email and social syndication, Paid Media for Partners and MDF tools to turn your ecosystem into a scalable source of demand.

Distribution:

Manage distributors and their reseller networks on one platform, with reporting and permissions that give you visibility across every level of the channel.

Cloud Marketplaces:

HyperscalerGTM connects your partner program to AWS, Microsoft Azure and Google Cloud, from the first opportunity to the private offer and the transaction.

efficy onboarded 125 partners and built €2.5M in channel pipeline in 3 months

“Impartner gives us everything we need in one place (analytics, enablement and deal tracking), so our partners can focus on selling and we can focus on growing the ecosystem together.”

—Jasper Lounio

Head of Partnerships, efficy

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Impartner and EULER, compared where it matters

Both platforms handle the essentials of partner management. The differences show up as your program grows.

CRM integration

Partner quoting

Hyperscaler opportunity sync

Reseller authorization

Partner marketing

Program governance

Segmentation

Impartner

Salesforce, Microsoft Dynamics and HubSpot

Impartner CPQ

AWS ACE and Microsoft Partner Center

Automated reseller authorization. Partners can transact without their own marketplace credentials

Branded campaigns, email/social syndication, Google Ads for the Channel and MDF

Compliance Management and automated partner journeys

Rule based, dynamic, secure

ZINFI

Salesforce, HubSpot and Pipedrive

–

AWS ACE

–

AI marketing studio, microsites, partner email and MDF

Flows and partner health scores

Limited, causing generic or irrelevant AI responses

NOTE: Competitive information is based on publicly available information and research available at the time of publication. Capabilities and features may change over time.

Which partner platform is right for you?

Every partner program is different. The right platform depends on the complexity of your ecosystem, revenue model, and plans for growth.

EULER may be a fit if:

EULER may be a fit if your program is focused on simple reseller motions, and your current requirements are centered on AWS Marketplace and its supported CRM options.

Impartner may be a better fit if:

Impartner may be a fit if you’re planning to add distributors, expand into additional regions, or cloud marketplaces, or need deeper CRM, quoting and program-management capabilities on one secure platform. Or you want native AI guidance trained on 10x the data set and partnership experience.

Frequently asked questions

How is Impartner different from EULER?

EULER is a PRM built around AI for less complex partner programs, with support for AWS Marketplace. Impartner adds secure and dynamic segmentation of data and AI responses, Microsoft Azure and Google Cloud marketplaces, Microsoft Dynamics CRM integration, partner quoting and distribution management, so the platform keeps up as your program gets more complex.

Does Impartner work with Microsoft Azure and Google Cloud marketplaces?

Yes. HyperscalerGTM supports AWS, Microsoft Azure and Google Cloud, syncs opportunities with AWS ACE and Microsoft Partner Center and automates private offers and reseller authorizations.

We run Microsoft Dynamics. Does Impartner integrate with it?

Yes. Impartner connects to Microsoft Dynamics, Salesforce and HubSpot in minutes with no code, and data syncs in both directions.

Can partners create their own quotes?

Yes. With Impartner CPQ, partners configure, price and quote your products within the pricing and approval rules you set.

Can Impartner manage distributors and their resellers?

Yes. Impartner supports multiple partner types and tiers, with distributor reporting that rolls up, permissions by role and deal registration across both levels.

Is Impartner too big a platform for a growing team?

No. Impartner comes with proven best practices built in, helping teams get up and running quickly, with some programs go live in as little as 30 days. As your partner program grows, you can expand into Distribution, CPQ and marketplace capabilities when you need them.

Can we migrate from EULER?

Yes. Our team reviews your current program, data and processes and builds a migration plan around them.

See what your next stage of growth looks like

We’ll map your current partner program against the capabilities you’ll need as it grows and show you where Impartner can take you next.

Request a personalized demo

Built for the partner program of tomorrow

See Impartner and EULER side by side